Strategic Tourism

被引：0
|
作者：
Aubry Marty
机构：
来源：
China Textile | 2008年 / 03期
关键词：
Strategic Tourism;
D O I：
暂无
中图分类号：
F426.471 [];
学科分类号：
0202 ; 020205 ;
摘要：
Madonna H&M and the little Chinese girl:the ideal incarnation of"Mass Prestige"in conquering China The term Anglo-Saxon Mass prestige comes from the contraction of mass market(mass market)and prestige.The term first appeared in 2003 in the USA,in the serious Harvard Business Review,under the pen of Michael Silverstein.It can be defined as an affordable luxury,although this term may seem
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页码：56 / 60
页数：5
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