论B2B电子市场的模式、价值诉求与战略途径

被引：11

作者：

陆雄文 ^{[1
]}

楼天阳 ^{[1
,2
]}

阎俊 ^{[1
]}

机构：

[1] 复旦大学中国市场营销研究中心

[2] 浙江工商大学工商管理学院

来源：

研究与发展管理 | 2008年 / 20卷 / 06期

关键词：

B2B; 电子市场; 跨组织系统; 模式;

D O I：

10.13581/j.cnki.rdm.2008.06.018

中图分类号：

F713.36 [电子贸易、网上贸易];

学科分类号：

1201 ;

摘要：

2007年阿里巴巴B2B业务的上市价值,证明了B2B电子商务平台所蕴含的模式力量.对B2B电子市场模式的演进历史、价值诉求、结构分类等做一个回顾与评述;并从一个独立企业角度出发,指出各类B2B电子市场发展当前面临的问题和可能战略途径.

引用

页码：23 / 29

页数：7

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