时尚网红参与价值共创对时尚产品设计属性影响的量表开发与实证研究

被引：27

作者：

张昊 ^{[1
]}

董智琦 ^{[1
]}

王弘苏 ^{[2
]}

机构：

[1] 东北大学工商管理学院

[2] 鲁迅美术学院染织服装设计系

来源：

管理学报 | 2017年 / 14卷 / 09期

关键词：

时尚网红; 网红属性; 价值共创; 产品设计; 购买意愿;

D O I：

暂无

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

以时尚类相关产业为背景,以顾客价值共创理论为基础,探讨时尚网红参与价值共创对时尚产品设计属性的影响。通过规范的量表开发确定了时尚网红具有网络流行性、时尚性、目的性、亲民性和话题性5个独立于一般消费者的特殊属性。验证了时尚网红在价值共创中的作用,以及产品设计属性对消费者购买意愿的影响。

引用

页码：1351 / 1361

页数：11

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