旅游目的地形象、质量、满意度及其购后行为相互关系研究

被引：61

作者：

卞显红

机构：

[1] 江南大学商学院江苏　无锡　南京师范大学旅游系江苏　南京　

来源：

华东经济管理 | 2005年 / 01期

关键词：

旅游目的地形象; 质量; 满意度; 购后行为;

D O I：

10.19629/j.cnki.34-1014/f.2005.01.022

中图分类号：

F590.8 [旅游市场];

学科分类号：

摘要：

该文论述了旅游目的地形象对旅游者目的地选择及其购后行为的主要影响,并把"重游意向"与"愿意推荐该目的地"纳入行为变量,"感知质量"与"满意度"纳入评价变量。该文还以无锡市两个旅游目的地的实践性调查研究所得的数据基础上,运用结构平等模式对"感知质量"与"满意度"之间的关系及"感知质量"、"满意度"与"行为意向"之间的关系进行了衡量。研究结果对我国旅游目的地的经营与管理有着重要启示,并对推动我国旅游目的地形象及旅游消费行为的定量研究有着重要意义。

引用

页码：84 / 88

页数：5

共 9 条

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