自我认同对地位消费行为意愿的双路径影响机制研究

被引：21

作者：

崔宏静 ^{[1
]}

金晓彤 ^{[2
]}

赵太阳 ^{[2
]}

王天新 ^{[3
]}

机构：

[1] 吉林财经大学工商管理学院

[2] 吉林大学商学院

[3] 不详

来源：

管理学报 | 2016年 / 13卷 / 07期

关键词：

地位消费行为意愿; 自我认同提升; 自我认同威胁; 维持性自我赠礼动机; 补偿性自我赠礼动机;

D O I：

暂无

中图分类号：

F713.55 [商业心理学、市场心理学];

学科分类号：

040203 ;

摘要：

以自我认同为研究视角,关注自我认同提升和自我认同威胁两种情境,检验自我认同提升和自我认同威胁影响地位消费的内在作用机制。先后设计了4个实验,对自我认同与地位消费间的关系进行检验。实验一发现自我认同提升和自我认同威胁均对地位消费具有正向的影响。实验二证明了自我认同提升通过维持性自我赠礼动机影响地位消费。实验三证明了自我认同威胁通过补偿性自我赠礼动机影响地位消费。实验四更换了被试群体和实验材料,对前3个结论进行了再验证。

引用

页码：1028 / 1037

页数：10

共 12 条

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