智媒时代算法传播的形态建构与风险控制

被引:39
作者
全燕
机构
[1] 广东外语外贸大学
关键词
智媒时代; 算法; 算法传播; 风险;
D O I
10.15937/j.cnki.issn1001-8263.2020.11.014
中图分类号
G206 [传播理论];
学科分类号
050302 ;
摘要
算法技术被广泛用于智能媒体后,以"可计算性"为特征的算法传播成为智媒时代的新型传播样态,它的传播对象、传播内容、传播方式、传播效果等均被纳入算法框架内,并形成了微目标传播、数据驱动传播和参与式传播三种形态。算法传播在知识观、价值体系和主体性建构等方面存在着新媒介化风险。相关风险控制可以从增加算法素养、确保传播内容中立性、加强对算法的审计,以及尊重用户信息自决权等方面入手,实现智媒时代的公平传播和有效问责。
引用
收藏
页码:99 / 107
页数:9
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