On News Language from the Perspective of Pragmatics——By Applying Adaption Theory

News is an important medium to transmit social information and reflect social reality. Its effects are irreplaceable and the news language which is a carrier to spread information is in fact influenced by many factors such as society, economy and culture. In order to exert its function to gain different social ends, the presentation of news language owns distinguishing features. This article starts from Verschueren's Adaption Theory to have the final conclusion that the adaption to the social, mental and physical world is the key element for the determination of the originality in news language.