商业模式创新中顾客价值主张影响因素的三棱锥模型——基于传统企业的多案例探索研究

被引：27

作者：

冯雪飞

董大海

机构：

[1] 中国大连高级经理学院

来源：

科学学与科学技术管理 | 2015年 / 36卷 / 09期

关键词：

商业模式创新; 顾客价值主张; 影响因素; 多案例研究;

D O I：

暂无

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

运用多案例研究方法,选取5家正在进行商业模式创新的企业案例,对创新文化、高层管理者推动和驱动市场导向如何影响企业商业模式创新中的顾客价值主张进行了深入探讨。研究表明,创新文化是企业商业模式创新中顾客价值主张形成的驱动因素;高层管理者通过强调、积极参与和资源资金支持推动企业商业模式创新的实现,是形成顾客价值主张的支撑条件;企业通过主动创造和发现顾客潜在需求从而驱动市场是形成顾客价值主张的关键步骤。基于上述研究发现,提出了企业商业模式创新中顾客价值主张影响因素的三棱锥模型。

引用

页码：138 / 147

页数：10

共 12 条

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