共 15 条
[1]
Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?[J] . Julie M. Pharr.Journal of Marketing Theory and Practice . 2005 (4)
[2]
Effect of perceived brand origin associations on consumer perceptions of quality[J] . Mrugank V. Thakor,Anne M. Lavack.Journal of Product ＆ Brand Management . 2003 (6)
[3]
Conceptualizing the country of origin of brand[J] . Ian Phau,Gerard Prendergast.Journal of Marketing Communications . 2000 (3)
[4]
Consumer Animosity and Consumer Ethnocentrism[J] . Jill Gabrielle Klein,Richard Ettensoe.Journal of International Consumer Marketing . 1999 (4)
[5]
Dutch Consumer Use of Intrinsic, Country-of-Origin, and Price Cues in Product Evaluation and Choice[J] . John P. Liefeld,Louise A. Heslop,Nicolas Papadopoulos,Marjorie Wall.Journal of International Consumer Marketing . 1996 (1)
[6]
Brand origin: conceptualization and review[J] . Mrugank V. Thakor.Journal of Consumer Marketing . 1996 (3)
[7]
Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations[J] . Durairaj Maheswaran.Journal of Consumer Research . 1994 (2)
[8]
The Importance of Product Country of Origin:: A Conjoint Analysis of the United States, Canada, Germany and The Netherlands[J] . Chike Okechuku.European Journal of Marketing . 1994 (4)
[9]
Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective[J] . Sung-Tai Hong,Robert S. Wyer,.Journal of Consumer Research . 1989 (2)
[10]
Country Image: Halo or Summary Construct?[J] . Journal of Marketing Research . 1989 (2)