Some Thoughts on Proposing a Customer Satisfaction Strategy in Education

被引：0

作者：

Wang Guoqiang ^{[1
]}

Wan Jinqing ^{[1
]}

Wang Wenjun ^{[2
]}

机构：

[1] Shanghai Ocean University

[2] No High School of East China Normal

来源：

校园英语 | 2015年 / 26期

关键词：

Customer satisfaction strategy; Education product; Evaluation; Quality management;

D O I：

暂无

中图分类号：

G642.0 [教学研究与改革];

学科分类号：

摘要：

Reforms in today's education models require changing the concept of quality from "quality conformity"to "applicability,service mode" within the schools.The main components of education product are instruction,curriculum,and service.This paper uses schools as a case study to discuss issues of customer need and expectation,student satisfaction evaluation,and the ramifications of a customer satisfaction strategy in the education industry.

引用

页码：30 / 31

页数：2