On China's National Image Building in America——from the perspective of culture in international communication

All states big or small live interdependently where no state is self-sufficient in practical terms. However, all states are not equally vulnerable and sensitive towards issues that are of common concern in their interrelationships. The term image seems simple word but it is not. It is complex concept of communication that embraces various issues and factors in interstate relations.In international communication, cultural differences often lead to misunderstandings and conflicts. American media practitioners understand and report the events that occur in China with the view of American cultural assumptions and values.