学术博客持续使用意愿的影响因素研究

被引：29

作者：

王伟军 ^{[1
]}

甘春梅 ^{[2
]}

机构：

[1] 华中师范大学信息管理学院

[2] 中山大学资讯管理学院

来源：

科研管理 | 2014年 / 35卷 / 10期

关键词：

学术博客; 使用意愿; 影响因素; ECT; 体验价值; 满意感;

D O I：

10.19571/j.cnki.1000-2995.2014.10.016

中图分类号：

G353.1 [情报资料的分析和研究];

学科分类号：

1205 ;

摘要：

以Bhattacherjee的ECT-IS模型为基础,整合体验价值这一关键概念,通过在线问卷调查从科学网博客社区搜集数据,利用基于PLS的结构方程模型,研究了学术博客持续使用意愿的影响因素。结果表明,ECTIS模型同样适用于学术博客情境。而体验价值对用户满意感产生不同程度的正向影响:使用者投资回报的影响最显著,其次是愉悦感和优质的服务,美感则不产生影响。

引用

页码：121 / 127

页数：7

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