产品评价的来源国效应

被引：12

作者：

黄合水

机构：

[1] 厦门大学新闻传播系厦门

来源：

心理科学进展 | 2003年 / 06期

关键词：

来源国、来源国效应、品牌名字、产品评价;

D O I：

暂无

中图分类号：

F713.5 [市场];

学科分类号：

1201 ;

摘要：

自Schooler(1965)开始对来源国效应进行实证研究之后,来源国效应引起了人们的广泛关注。学者们分别在个人购买和工业购买领域,采用调查、实验、联合分析、元分析及其它方法(如深度访问法)进行了大量的研究。研究结果表明,来源国效应是一种普遍存在的现象,但是受到多种因素的影响,这些因素包括其它外在产品属性、消费者的知识背景或经验、产品属性信息、产品类别以及消费者的民族差异。为了解释来源国效应这一现象,研究者提出了多种假说或模型,代表性的是信号假说、独立属性假说、概构模型和弹性模型。.

引用

页码：692 / 699

页数：8

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