竞争环境下市场导向和创业导向对中小企业双元性活动的影响

被引:5
作者
张根明
陈佩
机构
[1] 中南大学商学院
关键词
探索性活动; 开发性活动; 市场导向; 创业导向; 中小企业;
D O I
暂无
中图分类号
F276.3 [中小型企业、乡镇企业];
学科分类号
1203 ;
摘要
基于战略导向视角展开"组织学习"中"探索-开发"活动的前因研究,分析竞争环境下中小企业市场导向和创业导向对其双元性活动的影响,结合中小企业问卷数据,对假设进行了检验。研究表明,市场导向对中小企业探索性和开发性活动均有显著的正向影响,创业导向对中小企业探索性活动有显著的正向影响,而竞争感知只对市场导向与中小企业探索性活动间关系存在显著的调节作用。
引用
收藏
页码:80 / 84
页数:5
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