企业社会责任对企业形象影响的实证研究——来自中国银行业的经验证据

被引：16

作者：

黄苏萍

机构：

[1] 首都经济贸易大学工商管理学院

来源：

经济与管理研究 | 2012年 / 07期

关键词：

企业社会责任; 企业形象; 归因; 善因匹配;

D O I：

10.13502/j.cnki.issn1000-7636.2012.07.010

中图分类号：

F270 [企业经济理论和方法]; F832.3 [金融组织、银行]; F224 [经济数学方法];

学科分类号：

1202 ; 120202 ; 1201 ; 020204 ; 0701 ; 070104 ;

摘要：

本文利用消费者对中国银行业从事企业社会责任的相关数据,检验了主效应因素企业社会责任及其与善因匹配和归因的调节效应对企业责任形象的影响。研究发现,企业从事企业社会责任能够有助于在消费者心中树立积极的企业形象,而且在消费者对企业进行利他归因时,企业选择的善因与自身业务匹配程度越高,企业社会责任对企业形象的正向影响越大;反之,当消费者对企业进行利己归因时,则无论企业选择的善因是否与自身业务匹配,企业社会责任对企业形象都没有影响。

引用

页码：121 / 128

页数：8

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