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Making old brands new. Wansink,B. American Demographics . 1997
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Brand essence-making our brands last longer. Kelly,Tom. Journal of Brand Management . 1998
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The modification of the American west:Marketers’production of cultural meanings at the trade show. Penaloza,Lisa. Journal of Marketing . 2000
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Creating powerful brands. de Chernatony,L,and McDonald,M H B. . 1994
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New products management. Crawford,Merle. . 1993
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The brand-supportive firm:An exploration of organizational drivers of brand updating. Yakimova,R,and M Beverland. Journal ofBrand Management . 2005
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Breathe new life into your old brand. Donna,B. Management Review . 1992