关于顾客满意度指数的若干问题研究

The customer satisfaction index has great importance in ecomomic life.This article is mainly concerned with following three aspects:the first is the constructon and development of customer satisfaction index model in different countries;the second is the comparation of two kinds of model estimation method;and the third is the sampling plan of customer satisfaction index and corresponding computation of the index.Then the author gives some advice on the construction of China customer satisfaction index.