On Color Elements in Food Package Design

Color is an important element in modern food package design.The quality of color design will directly decide people's perception of goods and affect the sales of products.There are many factors affecting color design of food package.One of the more important factors is culture.Consumers' affinity for commodity can be enhanced by combining color design with regional culture.Chinese food enterprises should fully consider the characteristics of Chinese culture when designing the color of food package.We should make full use of the graphic, Chinese characters and color elements in Chinese traditional culture to design food package with local characteristics.