Media identity in virtual environments: blogs that talk about reading

This paper analyses the new non-academic literary canon that is created and disseminated through peer-to-peer virtual environments: mainly, in literary blogs or blogs that talk about reading, and do so in Catalan. Currently, the traditional reading prescription is undergoing a process of crisis and/or transformation for several reasons. The virtual environment and, specifically, its public and participatory essence, has generated irreversible changes, in each and every one of the spheres in which it develops. Both in creation, with new individual or collective literary manifestations that broaden and overflow the limits of the traditional concept of literature and authorship, as in reception, literary criticism and reading prescription. We focus, thus, on the virtual identity with which the administrators of these blogs present themselves, many of which use other social networks, such as Instagram, to spread their content.