Non-human influencers on Instagram: between postfeminism and transhumanism

Since 2016, the popularity of non-human influencers has been growing. Along with the influencer marketing industry, there is also a proliferation of academic research that raises different questions about human and non-human influencers and their relationship with their followers. Within this universe, we will focus on non-human influencers of anthropomorphic appearance created through Computer Generated Imagery (CGI) and, specifically, on digital models or virtual models. Based on the analysis of four accounts (@lilmiquela, @shudu.gram, @limaiaaa and @fit_aitana), we analyze the creation of the "soul" of the influencers, the psychic and affective dimension of the digital being, robot or digital model, with two orientations main ones: postfeminist and "emotional" transhumanist.