Impact of Entrepreneurial Leadership, Talent Management, Social Media, Artificial Intelligence and Digital Technology on Business Performance in Handicraft Industry: An Analysis of Innovation as Moderating Construct

This article aims to analyse the impact of digital technology (DT), entrepreneurial leadership (EL), social media (SM) and artificial intelligence (AI) on business performance (BP). This study also analyses the mediating impact of talent management (TM), strategic resilience (SR) and entrepreneurial orientation (EO) and the moderating impact of innovation (INO) for TM and BP. We used the SMART partial least square method (SMART PLS-SEM) software to analyse the valid data. Data were collected by the survey method through a random sampling procedure from 410 related handicraft artisans. The study's findings prove EL, TM and DT and that SM significantly impacts BP, but AI has an insignificant effect on BP. This study explores artisans' formal EL style, but the role of AI, DT, SM and TM has remained unexplored. This research shows that craft business owners and managers must allocate more resources to talent management. The most effective business methods in the arts and crafts sector can be implemented with excellent talent management. This study is unique because the dynamic capability theory and resource-based view used for supporting variables will be extended.