Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

被引：0

作者：

Dogru , Tarik ^{[1
]}

Line, Nathan ^{[1
]}

Mody, Makarand ^{[2
]}

Hanks, Lydia ^{[1
]}

Abbott, Je'Anna ^{[3
]}

Acikgoz, Fulya ^{[4
]}

Assaf, Albert ^{[5
]}

Bakir, Selim ^{[6
]}

Berbekova, Adiyukh ^{[7
]}

Bilgihan, Anil ^{[8
]}

Dalton, Alec ^{[9
]}

Erkmen, Ezgi ^{[10
]}

Geronasso, Mahala ^{[11
]}

Gomez, Dale ^{[12
]}

Graves, Sue ^{[13
]}

Iskender, Ali ^{[14
,15
]}

Ivanov, Stanislav ^{[16
]}

Kizildag, Murat ^{[11
]}

Lee, Minwoo ^{[17
]}

Lee, Woojin ^{[18
]}

Luckett, John ^{[19
]}

Mcginley, Sean ^{[1
]}

Okumus, Fevzi ^{[11
]}

Onder, Irem ^{[5
]}

Ozdemir, Ozgur ^{[20
]}

Park, Hyekyung ^{[1
]}

Sharma, Abhinav ^{[1
]}

Suess, Courtney ^{[21
]}

Uysal, Muzaffer ^{[5
]}

Zhang, Tingting ^{[11
]}

机构：

[1] Florida State Univ, Dedman Coll Hospitality, Tallahassee, FL USA

[2] Boston Univ, Sch Hospitality Adm, Boston, MA USA

[3] Univ Houston, Conrad N Hilton Coll Global Hospitality Leadership, Houston, TX USA

[4] Univ Bristol, Business Sch, Bristol, England

[5] Univ Massachusetts, Isenberg Sch Management, Dept Hospitality & Tourism Management, Amherst, MA 01003 USA

[6] Auburn Univ, Coll Human Sci, Horst Schulze Sch Hospitality Management, Auburn, AL USA

[7] Univ HI Manoa, Shidler Coll Business, Sch Travel Ind Management, Honolulu, HI USA

[8] Florida Atlantic Univ, Coll Business, Dept Mkt, Boca Raton, FL 33431 USA

[9] Polytop Corp, Slatersville, RI USA

[10] Bogazici Univ, Dept Tourism Adm, Istanbul, Turkiye

[11] Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL 32819 USA

[12] Florida Int Univ, Chaplin Sch Hospitality & Tourism Management, Informat & Instruct Technol, North Miami, FL USA

[13] Experience Alive, Cincinnati, OH USA

[14] Western Carolina Univ, Coll Business, Entrepreneurship Sport Management & Hospitality &, Univ Way, Cullowhee, NC 28723 USA

[15] Mugla Sitki Kocman Univ, Fac Tourism Management, Mugla, Turkiye

[16] Varna Univ Management, Varna, Bulgaria

[17] Univ Houston, Conrad N Hilton Coll, Houston, TX USA

[18] Sch Community Resources & Dev, Phoenix, AZ USA

[19] AdventHlth, Orlando, FL USA

[20] Univ Nevada Las Vegas, William F Harrah Coll Hospitality, Las Vegas, NV 89154 USA

[21] Texas A&M Univ, Dept Recreat Pk & Tourism Sci, College Stn, TX 77845 USA

来源：

JOURNAL OF HOSPITALITY & TOURISM RESEARCH | 2025年 / 49卷 / 02期

关键词：

generative artificial intelligence (GAI); ChatGPT; stakeholder theory; value co-creation and co-destruction; hospitality and tourism;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, the implementation of GAI in HT contexts comes with ethical, legal, social, and economic considerations that require careful reflection by HT firms. The purpose of this study is to offer a critical examination of the effects of GAI applications across a broad spectrum of stakeholders in the HT industry, in an effort to integrate practical and academic insights and foresights and drive academic research forward. Through the contributions of a purposeful selection of scholars, educators, and industry-practitioners, along the tenets of the stakeholder theory of the firm, this study highlights the potential challenges and opportunities of GAI and considers how academics can navigate the (research) complexities of this rapidly evolving technological phenomenon.

引用

页码：235 / 253

页数：19

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