Generative künstliche Intelligenz im Innovationsmanagement: Potenziale und Herausforderungen

Generative artificial intelligence (GenAI) has the potential to revolutionise knowledge work and thus innovation management. In order to describe the expected changes, a comprehensive survey was conducted among experts from industry and research. Many of the respondents do not currently see GenAI as playing a relevant role in innovation management. The survey results suggest that GenAI could take on more and more tasks, as a high to very high potential for support from GenAI is expected in all phases of the innovation process. At the same time, challenges are currently also seen in the use of GenAI in innovation management. It is assumed that some of these obstacles will be overcome by technological progress. It is therefore advisable for companies to proactively develop GenAI capabilities in order to understand the complexity of the technology at an early stage and to take advantage of the opportunities that arise. Due to the limited number of participants and their random selection, the study is not representative. Nevertheless, the results provide starting points for further research. For example, comparisons of the expected potentials and challenges of the use of GenAI in innovation management between world regions or longitudinal surveys of actual changes represent relevant research approaches.