Between 1970 and 1973, fascinating political, social and cultural battles took place in Chile, in which contradictory experiences of time and representations of history interacted; a "historicity regime" emerged that had not yet been consolidated, and did not manage to harmonize the past, the present and the future in any way. Based on a systematic analysis of press archives, this article aims to understand the place that the present occupies in this very particular and effervescent period of Chilean history, analyzing the uses of time, the representations of history and the symbolisms of force in this period.