The fast fashion sector is characterized by mass production, high turnover of clothing items on the market, and low prices, driving unrestrained consumption mainly by young people. Therefore, this research aims to analyze the perception of university students at Unifesspa in Rondon do Par & aacute; concerning the consumption of fast fashion and environmental issues. To achieve the results, quantitative procedures and sampling of the survey type were used, with a sample of 46 respondents, enabling descriptive analyses and assertions about the scenario of the population of interest. The results indicate that the 'price' factor is the biggest motivator of consumption in the fast fashion system, followed by the factors 'fashion trends' and 'influence of social networks'. Regarding their perception regarding consumption and sustainability, students understand the environmental problems caused by the fast fashion system and the importance of environmental practices, however they still do not frequently carry out some of them. The importance of discussions about the environmental problems of the textile industry and the implementation of actions to mitigate rampant consumerism and its impacts over the years is concluded.