The Role of Innovative Aspects of Strategic Management in Ensuring the Enterprises' Competitiveness under the Conditions of Digitalization

In the paper, the main theoretical and methodological aspects of strategic management of the enterprises' competitiveness in the context of innovative development and digitalization are researched. The author's own definition of strategic management of the enterprises' competitiveness in the context of digitalization is proposed. It is proved that accumulation of innovative digital resource is the main task by managing the enterprises' competitiveness. The key aspects by developing strategic decisions are analyzed. The main components of strategic competitiveness management in the context of digitalization are explored. A methodology for the competitiveness assessment based on the study of interaction of strategic positioning indicators, operational efficiency and the level of financial status are proposed. A system of measures on strategic management has been developed, consisting of separate blocks, each of which has its own functional purpose in managing the enterprises' competitiveness in the context of digitalization.