PurposeThis study aims to apply the concept of attention allocation and integrates the theory of planned behavior to shed light on the role of tourism online attention and transportation infrastructure in the causal relationship between the digital economy and tourism growth.Design/methodology/approachThis study hand-curated the tourism online attention and transportation infrastructure data of 341 prefecture-level cities in China from 2011 to 2019. A series of econometric models were then used to systematically analyze the mediating role of attention allocation between the digital economy and tourism growth, as well as the moderating role of transportation infrastructure.FindingsThe digital economy enhances tourist arrivals and destination revenue and holds true even after exogenous shocks, instrumental variables and a set of robustness tests. The digital economy boosts tourism prosperity by attracting online attention from tourists, and transportation infrastructure amplifies the positive impact of the digital economy on tourism growth. The effectiveness of digital economy-empowered tourism varies depending on factors such as tourism dependency, regional characteristics, tourism resource types and urban agglomerations.Originality/valueThis work provides new digital tourism insights from an intra-tourism perspective, revealing the inner mechanisms through which the digital economy influences tourism growth. (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic):(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)/(sic)(sic)/(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic) 2011-2019 (sic)(sic)(sic) 341 (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)/(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic). Econom & iacute;a digital y crecimiento del turismo: el papel de la canalizaci & oacute;n de la atenci & oacute;n en l & iacute;nea y la infraestructura de transporteResumenObjetivoeste estudio aplica el concepto de asignaci & oacute;n de atenci & oacute;n e integra la teor & iacute;a del comportamiento planificado para arrojar luz sobre el papel de la atenci & oacute;n en l & iacute;nea del turismo y la infraestructura de transporte en la relaci & oacute;n causal entre la econom & iacute;a digital y el crecimiento del turismo.Dise & ntilde;o/metodolog & iacute;a/enfoqueeste estudio recopil & oacute; manualmente los datos de atenci & oacute;n tur & iacute;stica en l & iacute;nea y de infraestructura de transporte de 341 ciudades a nivel de prefectura en China entre 2011 y 2019. A continuaci & oacute;n, se utiliz & oacute; una serie de modelos econom & eacute;tricos para analizar sistem & aacute;ticamente el papel mediador de la canalizaci & oacute;n de la atenci & oacute;n entre la econom & iacute;a digital y el crecimiento del turismo, as & iacute; como el papel moderador de la infraestructura de transporte.Resultadosla econom & iacute;a digital aumenta las llegadas de turistas y los ingresos de los destinos, y se mantiene incluso despu & eacute;s de perturbaciones ex & oacute;genas, variables instrumentales y un conjunto de pruebas de robustez. La econom & iacute;a digital impulsa la prosperidad del turismo al atraer la atenci & oacute;n en l & iacute;nea de los turistas, y la infraestructura de transporte amplifica el impacto positivo de la econom & iacute;a digital en el crecimiento del turismo. La eficacia del turismo potenciado por la econom & iacute;a digital var & iacute;a en funci & oacute;n de factores como la dependencia del turismo, las caracter & iacute;sticas regionales, los tipos de recursos tur & iacute;sticos y las aglomeraciones urbanas.Originalidad/valorEste trabajo ofrece nuevas perspectivas sobre el turismo digital desde una perspectiva intra-tur & iacute;stica, revelando los mecanismos internos a trav & eacute;s de los cuales la econom & iacute;a digital influye en el crecimiento del turismo.