Digital Banking and Gig Workers' Green Behaviour: The Intervening Role of Financial Inclusion and Sustainable Bank Initiatives

The digital banking system bridges the gap between green and sustainable activities by encouraging sustainable behaviour and empowering financial institutions to provide eco-friendly services. This study examines how financial inclusion and sustainable bank initiatives mediate the association between digital banking and gig workers' green behaviour. This study utilised a quantitative survey methodology, based on data from gig workers in India who have used banking services for at least 10 years. The final sample consisted of 247 responses from gig workers aware of banks' sustainability initiatives. Data was analysed on AMOS, SPSS version 25 for confirmatory factor analysis. The sequential mediation model was analysed using Process Macro. Findings suggest that financial inclusion and sustainable bank initiatives are having a significant influence on expanding gig workers' access to sustainable financial goods and services, encouraging sustainable behaviour, and providing incentives for it. The study's findings provide policymakers with valuable insights into how they can incentivise banking institutions to adopt digital banking as an influential tool for dealing with financial exclusion and promoting sustainable banking practices. These policy measures are anticipated to have a favourable effect on gig workers' green behaviour.