Intangible cultural heritage versus tourism: residents' reactions to temporal overtourism during the Day of the Dead in Mixquic, Mexico

Globalisation opens small communities and their traditions to temporal overtourism, causing adaptations in the local dynamics. This study investigates responses to overtourism during the Day of the Dead in Mixquic, a semi-rural community located in Mexico City. Employing rapid ethnography, semi-structured interviews, participant observation, and content analysis of social media, it delves into local perceptions and actions regarding temporary overtourism dynamics in a global patrimonialisation context. Results reveal a complex interplay between traditional practices, community resilience, and tourist dynamics. Despite challenges, residents show a positive attitude towards tourists, often incorporating them into ancient traditions while preserving cultural authenticity. Notably, symbolic representations of tradition persist amidst external pressures, showcasing the resilience of community identity. The study underscores the importance of embracing community-centric approaches - observing and considering the community - and innovative tourism strategies to mitigate negative impacts for a better preservation of cultural heritage. By prioritising resident values and needs, tourism can lead to practices that are beneficial to both communities and visitors. Furthermore, the research highlights the importance of observing and listening to local communities.