The relationship between technology investments, innovation strategies, and competitive performance in the hospitality industry: A mixed methods approach

Technological opportunities are important for strengthening the hospitality industry's resilience to vulnerabilities caused by crises such as global disasters, outages, and pandemics. This study examines the relationship between technology investments, innovation strategies, and competitive performance in the hospitality industry. Employing a mixed-methods approach, qualitative and quantitative data were gathered from hospitality businesses. Quantitative and qualitative studies combine the views of decision-makers and professionals to reveal implications that can explain the relationship between technology investments and competitive performance in the hospitality industry. It was observed that technology investments and innovation strategies significantly and positively influence competitive performance. Qualitative insights revealed hotel owners' and managers' views on how technology investments and innovation strategies are required for competitiveness. Quantitative findings substantiated these qualitative revelations by demonstrating a strong correlation between higher technology adoption rates, innovative practices, and improved competition.