GASTRONOMIC TOURIST EXPERIENCES BASED ON COCOA: VALUATION OF TOURISTS IN SANTO DOMINGO (DOMINICAN REPUBLIC), A WORLD HERITAGE DESTINATION

被引:0
|
作者
Dominguez-Valerio, Candida Maria [1 ]
Orgaz-Aguera, Francisco [2 ]
机构
[1] Univ Tecnol Santiago, Fac Ciencias Econ & Sociales, Dept Ciencias Econ & Sociales, Ave Estrella Sadhala Esq,Circunvalacion S-N, Santiago De Los Caballero 51000, Dominican Rep
[2] Univ Int La Rioja UNIR, Fac Ciencias Sociales & Human, Dept Artes & Human, C Garcia Martin 21,Pozuelo Alarcon, Madrid 28224, Spain
关键词
culinary experiences; gastronomic tourism; image of the destination; satis- faction with the destination; loyalty with the destination; CULINARY TOURISM; FOOD; IMAGE;
D O I
10.6018/turismo.639151
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study evaluates the valuation of tourist experiences based on cocoa in the Dominican Republic and its correlation with the image, satisfaction and loyalty of tourists towards the destination. 453 surveys were collected from tourists in Santo Domingo. Many tourists planned to visit culinary experiences with cocoa, reflecting high ratings in products tasted and service received. It is highlighted that the culinary experience with cocoa has a positive and significant correlation in tourists' perception of the image, satisfaction and loyalty towards the destination.
引用
收藏
页码:53 / 72
页数:20
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