Science in the clutches of elite sports: hard science, relational skills and power in Norwegian sports coaching

In this article, we examine the professionalization coaching in Norway, focusing on the years between 1990 and 2020. During this period, Norway started to perform comparatively well in international elite sport. Data are drawn from two relatively separate fields of Norwegian elite sport, namely elite football for men and the Norwegian organization for elite sports' (Olympiatoppen) programme for future elite sport coaches. In our analysis, we rely on two sets of concepts: Giddens' notion of reflexivity in late modern society, and Foucault's concept of pastoral power. When concepts and methods from both the natural and the social sciences enter the clutches of elite sport, academic perspectives transform into recipes that aim to help athletes achieve more. The more the coach knows about the athlete, the better she can plan for training sessions. On the other hand, it creates a risk of manipulation and abuse of power.