PurposeThis study aims to examine the key factors influencing consumer behavioral intentions toward energy-efficient vehicles (EEVs) in the context of promoting renewable energy and achieving Sustainable Development Goals (SDGs). Specifically, it focuses on SDG 7 ("affordable and clean energy") and SDG 13 ("climate action"). The research investigates how the theory of consumption values - functional, symbolic, emotional and conditional values - shapes consumers' intentions, with attitudes toward EEVs as a mediating factor.Design/methodology/approachA quantitative research methodology was used, with data collected through structured surveys. The data was analyzed using partial least squares structural equation modeling (PLS-SEM) to assess the relationships between consumption values and consumer behavioral intentions toward EEVs. The mediating effect of attitudes toward EEV adoption was also examined in this model.FindingsThe study found that consumer behavioral intentions toward EEVs are significantly influenced by consumption values, with functional value having the greatest impact. Attitudes toward EEV adoption played a crucial mediating role in the relationship between consumption values and behavioral intentions. Symbolic, emotional and conditional values also contributed positively, though to a lesser extent than functional value.Originality/valueThis research offers novel insights into the factors driving consumer interest in EEVs, providing a comprehensive understanding of how consumption values shape attitudes and intentions. The findings provide practical value for policymakers and researchers in crafting strategies to accelerate EEV adoption, contributing to the achievement of global sustainability goals. The use of PLS-SEM enhances the rigor of the analysis, making this study a valuable contribution to both academic and practical discussions on sustainable transportation.
