This article analyses the stylistic means of verbalising the linguistic image of the Mother of God in the texts of religious songs of book and folk origin. It has been established that the image in question combines pagan ideas about the Mother Goddess and Christian beliefs in the Mother of the Son of God. The study also points out a synonymous-variant series for the designation of the Mother of God with such dominants as Virgin, Mary, Mother, Queen and Holy Protectress. As discussed, the semantics of key units is revealed through linguistic means, primarily epithets, similes and metaphors. The following peculiarities of the representation of the linguistic image of the Mother of God have been identified: in the works of book origin, the authors emphasise her divine essence, depicting her in an iconographic style; in folklore, the folk interpretation as an earthly woman prevails. The linguistic image of the Mother of God is qualified as a component of the linguistic and conceptual worldview of Ukrainians.
