Purpose-Providing a comprehensive literature review to consolidate existing knowledge, advancements and future directions in the field. By synthesizing the state of research, this work enhances the understanding of Prescriptive Maintenance (PsM) methodologies, applications and potential benefits to assist researchers in identifying fruitful avenues for further investigation, and guide practitioners in implementing PsM strategies to improve maintenance outcomes in their industries. Design/methodology/approach-Through a systematic, multistage, specialists audited analysis of peer-reviewed articles, conference papers, books sections, thesis, magazines and industry reports, this work provides a literature review analyzing PsM origins, definitions, enablers, outputs and emerging trends. Findings-PsM concept evolved in recent years representing a shift from traditional maintenance, leveraging prescriptive analytics, data-driven modeling and optimization techniques to enable proactive decision-making and optimal resource allocation. By harnessing PsM, organizations can anticipate and mitigate failures, optimize maintenance actions and enhance asset reliability. Research limitations/implications-Existing literature points out the following challenges for PsM implementation: prescriptive analytics improvement, scalability of frameworks, development of prototypes, processes integration; PsM maturity assessment; asset health prognostics assertiveness, real-time data availability and adoption of cost functions to grasp business and environmental, social and governance (ESG) costs. Practical implications-Optimal deployment of resources with little or no human intervention in the maintenance decision process and the creation of new services improving reliability and operational performance. Social implications-By optimizing maintenance, not only direct costs diminish but also environmental, social and governance (ESG) related costs decrease by reducing energy waste during equipment's operating phase, assessing the ecological impact of providing maintenance to operators and line maintenance stakeholders and, consequently, minimizing or even eliminating harmful effects on the environment and the human. Originality/value-Work consolidating existing PsM-related knowledge and indicating future work is a gap in the literature. This paper fills this gap.