DIGITAL SCIENTIFIC DISSEMINATION PRACTICES ON ENVIRONMENTAL ECONOMIC SUSTAINABILITY: AN ANALYSIS OF LEXICAL AND METADISCOURSAL CHOICES

This paper seeks to contribute to the analysis of sustainability discourse by examining the lexical and metadiscoursal choices made by scientists and scriptwriters when research on environmental economic sustainability is disseminated in the digital medium. The analysis is based on a corpus of 30 scientific dissemination texts (from The Conversation, feature articles and research digests) in the field of Economy dealing with the topics of sustainability and circular economy, in line with SDG 12: Responsible consumption and production of the 2030 Agenda for Sustainable Development. The keyness analysis reveals the research areas that are explored and disseminated, and the metadiscoursal items in a 100-word list generated from the corpus highlight those used to foster comprehensibility, to ensure credibility and to promote engagement with the research disseminated. Such choices play a key role in the construction of persuasive digital dissemination texts to convince readers to adopt sustainable practices.