The evolution of creativity: how generative AI is reshaping the hospitality landscape

被引：0
|
作者：
Chung, Kuo-Cheng [1 ]
机构：
[1] Natl Penghu Univ Sci & Technol, Dept Shipping & Transportat Management, Magong 880, Penghu, Taiwan
来源：
ENTERPRISE INFORMATION SYSTEMS | 2024年
关键词：
Generative artificial intelligence; GEN-AI adoption; organizational flexibility; Technology-organisation-environment model; ORGANIZATION-ENVIRONMENT FRAMEWORK; INFORMATION-TECHNOLOGY; DIGITAL TRANSFORMATION; EXPLORATION;
D O I：
10.1080/17517575.2024.2427024
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This study examines the application of generative AI (GEN-AI) in the hotel industry, using the TOE model to analyze how technological, organizational, and environmental factors influence GEN-AI adoption. Findings reveal that GEN-AI enhances room design, service quality, and marketing innovation, while increasing organizational flexibility and adapting employee roles.
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页数：27
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