Social media marketing research: a bibliometric analysis from Scopus

被引:0
|
作者
Heba Shaheen [1 ]
机构
[1] Mansoura University,
关键词
Social media; Marketing; Social media marketing; Digital marketing; Internet marketing; Bibliometric analysis; Scopus database;
D O I
10.1186/s43093-025-00465-2
中图分类号
学科分类号
摘要
引用
收藏
相关论文
共 50 条
  • [1] The "indigenous" in social media: A bibliometric analysis from Scopus
    Diaz Suarez, Lebniz
    CHASQUI-REVISTA LATINOAMERICANA DE COMUNICACION, 2021, (146): : 113 - 140
  • [2] Bibliometric Research on Youth Entertainment Activities in Social Media between 2000 and 2021 from Scopus
    Do Ngoc Ha
    Dang Vu Ranh Linhl
    Vu Thi Bich Thao
    Nguyen The Thang
    Ngo Thanh Thuy
    Dinh-Hai Luong
    JOURNAL OF SCIENTOMETRIC RESEARCH, 2021, 10 (03) : 337 - 347
  • [3] From the Word-of-mouth to Social Impact: A Bibliometric Analysis of Social Media Marketing
    Liu, Hui
    Liao, Han-Teng
    2021 IEEE 2nd International Conference on Technology, Engineering, Management for Societal Impact using Marketing, Entrepreneurship and Talent, TEMSMET 2021, 2021,
  • [4] Bibliometric and visualized analysis of social network analysis research on Scopus databases and VOSviewer
    Gandasari, Dyah
    Tjahjana, David
    Dwidienawati, Diena
    Sugiarto, Mochamad
    COGENT BUSINESS & MANAGEMENT, 2024, 11 (01):
  • [5] Study on marketing research and its importance in export processes: Bibliometric and thematic analysis in Scopus
    Malpica Zapata, William A.
    Gomez Caicedo, Melva Ines
    Villa Martinez, Alvaro
    REVISTA PERSPECTIVA EMPRESARIAL, 2021, 8 (02): : 91 - 103
  • [6] Comparison between social media and social networks in marketing research: a bibliometric view
    Zhao, Hong
    Huang, Yi
    Wang, Zongshui
    NANKAI BUSINESS REVIEW INTERNATIONAL, 2021, 12 (01) : 122 - 151
  • [7] Bibliometric analysis of international publication trends on social media and terrorism by using the Scopus database
    Yumitro, Gonda
    Febriani, Rizki
    Roziqin, Ali
    Indraningtyas, Anisa
    FRONTIERS IN COMMUNICATION, 2023, 8
  • [8] Digital Marketing and Big Data: a bibliometric analysis of scientific production from the Scopus database
    Morais, Elisabete Paulo
    Cunha, Carlos Rompante
    Sousa, Joao Paulo
    PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021), 2021,
  • [9] A bibliometric analysis of social media in hospitality and tourism research
    Nusair, Khaldoon
    Butt, Irfan
    Nikhashemi, S. R.
    INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2019, 31 (07) : 2691 - 2719
  • [10] Ukrainian arts and humanities research in Scopus: a bibliometric analysis
    Nazarovets, Serhii
    Mryglod, Olesya
    LIBRARY HI TECH, 2023,