Telling (mis)fitting new product stories: The role of consumer orientations, product innovativeness, and message framing on new product evaluations

被引：0
|
作者：
Ashraf, Abdul R. [1 ]
Hultman, Magnus [1 ]
Thongpapanl, Narongsak [1 ,2 ]
Anwar, Ali [3 ]
机构：
[1] Goodman School of Business, Brock University, St. Catharines,ON, Canada
[2] Research Administration Center (RAC), Chiang Mai University, Chiang Mai, Thailand
[3] College of Business, James Madison University, Harrisonburg,VA, United States
来源：
Journal of Product Innovation Management | 2024年
关键词：
Compendex;
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摘要：
Product development
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