IMPROVING MARKETING-PRODUCTION COORDINATION THROUGH ON-LINE MODELING.

被引：0
|
作者：
Davis, K.Roscoe
Leitch, Robert Alan
机构：
来源：
Production and Inventory Management Journal | 1976年 / 17卷 / 02期
关键词：
COMPUTER SIMULATION - MARKETING - Mathematical Models - OPERATIONS RESEARCH;
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学科分类号：
摘要：
The authors address the coordination of production and marketing. A model is proposed that allows combined planning in the two fields. The model is an interactive simulation of on-line modeling. The authors contend that this type of system will overcome some problems that previously have plagued management's attempt to implement marketing-production coordination.
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页码：56 / 72
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