The inside story

Automobile manufacturers and suppliers are paying more attention to developing better automobile interiors due to changing lifestyles of people who are spending more time in their vehicles. These changes are influenced by consumers who demand more interior features that provide comfort, convenience, safety, and security. Consumers are putting more emphasis on specific interior comforts as they want a pleasant and positive experience while driving. Customers are also demanding increasing customization of interior systems and forcing automakers to upgrade and add better features, with emphasis on better styling, ergonomic design, convenience, and recyclable materials. Customers also want significant innovation in design and functionality, while automakers want to create more spacious interiors. Automakers are competing with each other to offer customized features and differentiate vehicles from other manufacturers and from their own range of vehicles.