To BE or not to BE? -The role of brand equity in air passenger's behavioral intention

被引：0
|
作者：
Kuo, Shih-Yao [1 ]
Chen, Ching-Fu [2 ]
Chen, Shu-Chuan [1 ,2 ]
机构：
[1] Department of Air Transportation Management, Aletheia University, No. 70-11, Pei-Shih-Liao, Matou, Tainan 721, Taiwan
[2] Department of Transportation and Communication Management Science, National Cheng Kung University, No. 1, University Road, Tainan 701, Taiwan
来源：
Journal of Aeronautics, Astronautics and Aviation | 2012年 / 44卷 / 04期
关键词：
D O I：
10.6125/12-0531-695
中图分类号：
学科分类号：
摘要：
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页码：219 / 224
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