Sheetfed perspective: Not just an off-the-shelf solution

St. Louis-based commercial printing company Reproxdigital offers an array of digital and high-end printing production like web-to-print solutions and direct mail, fulfillment, versioning, e-mail and web services. The company prints color graphics with the 29-inch, six-color MAN Roland Roland 500 sheetfed press, then use the Xerox DocuColor iGen3 to print the variable-data text. Another option the company is also taking is to print variable-data text and images on one side of the piece with the iGen# and use the offset press to complete the piece.