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- [5] Product Design Based on Brand Marketing WSM 2009: 2ND WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS, 2009, : 107 - 110
- [6] Product Design Perception and Brand Categorization ADVANCES IN CONSUMER RESEARCH VOL XXXIV, 2007, 34 : 240 - +
- [7] The Consistency of Product Design and Brand Image 9TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1 AND 2: MULTICULTURAL CREATION AND DESIGN - CAID& CD 2008, 2008, : 1142 - +
- [9] CREATING BRAND EXPERIENCES THROUGH ACTIVATIONAL SPONSORSHIP LEVERAGE EVENT MANAGEMENT, 2022, 26 (05): : 1175 - 1192