Analysis of marketing innovation risk based on network model

被引：0
|
作者：
机构：
[1] Ping, Han
[2] Shunbin, L.
来源：
Ping, Han | 1600年 / Science and Engineering Research Support Society卷 / 07期
关键词：
Marketing - Risk analysis - Commerce - Risk assessment;
D O I：
10.14257/ijunnesst.2014.7.4.10
中图分类号：
学科分类号：
摘要：
This paper puts forward the network model to analyze the marketing innovation risk, according to the characteristics of modern enterprises’ marketing innovation, importing the concept of project network figure from the theory of project management. In order to provide an effective marketing innovation risk analysis method for modern enterprises. This paper also uses the network model to analyze two new marketing innovation policy of an automobile company. © 2014 SERSC.
引用
收藏
相关论文
共 50 条
  • [1] Study on model innovation of WeChat network marketing
    Xia, X.
    COMPUTING, CONTROL, INFORMATION AND EDUCATION ENGINEERING, 2015, : 397 - 400
  • [2] Analysis of Marketing Prediction Model Based on Genetic Neural Network: Taking Clothing Marketing as an Example
    Peng, Hua
    Dong, Luxiao
    Sun, Yi
    Jiang, Yanfang
    JOURNAL OF MATHEMATICS, 2022, 2022
  • [3] Network Dynamic Analysis Based Risk Management for Collaborative Innovation Projects
    Ding, Ronggui
    Gao, Shaochong
    Wang, Lei
    Sun, Tao
    2017 12TH INTERNATIONAL SCIENTIFIC AND TECHNICAL CONFERENCE ON COMPUTER SCIENCES AND INFORMATION TECHNOLOGIES (CSIT), VOL. 2, 2017, : 139 - 143
  • [4] Computational model of enterprise cooperative technology innovation risk based on nerve network
    Yang, Changhui
    Yang, Ruixia
    Xu, Tingting
    Li, Yinxia
    JOURNAL OF ALGORITHMS & COMPUTATIONAL TECHNOLOGY, 2018, 12 (02) : 177 - 184
  • [5] Research on Innovation Risk Early-warning Model Based on Bayes Network
    Yang Chao
    Wang Shuang-cheng
    2011 INTERNATIONAL CONFERENCE ON FUZZY SYSTEMS AND NEURAL COMPUTING (FSNC 2011), VOL I, 2011, : 54 - 57
  • [6] Research on Marketing Model Based on Social Network
    Kong, Guibao
    2018 INTERNATIONAL WORKSHOP ON ADVANCES IN SOCIAL SCIENCES (IWASS 2018), 2019, : 27 - 30
  • [7] An effect analysis model for corporate marketing mix based on artificial neural network
    Wang H.
    Ingenierie des Systemes d'Information, 2020, 25 (05): : 579 - 587
  • [8] Based on the SWOT Model of Gaoan's Agricultural Products Network Marketing Analysis
    Peng Jianhong
    PROCEEDINGS OF THE FOURTH INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT, BK ONE & TWO, 2017, : 560 - 567
  • [9] The Project Risk Analysis Model based on Neural Network
    Dong Fugui
    Li Ning
    2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31, 2008, : 7440 - 7442
  • [10] A Replicable, Zero-Based Model for Marketing Curriculum Innovation
    Borin, Norm
    Metcalf, Lynn
    Tietje, Brian
    JOURNAL OF MARKETING EDUCATION, 2007, 29 (02) : 164 - 174
12345