Rural revitalization helps rural e-commerce level development efficiency-Based on DEA model

The rural revitalization strategy is underway and can provide the promotion of high-quality growing rural e-commerce as well as supply the facilities and industrial support required for its growth. The complete score of the rural e-commerce development level was assessed using the entropy value technique by analyzing data from 31 Chinese provinces, municipalities, and autonomous regions. The efficiency of rural e-commerce growth was evaluated using the BCC model and the super-efficient DEA model within the DEA model. The study examined the effects of rural revival on the effectiveness of electronic commerce in rural development. Both input and output views were considered when selecting the related factors. After that, the productivity value was examined by merging information on the growth of rural e-commerce between 2016 and 2020. The research indicates that between 2015 and 2022, the comprehensive score of rural e-commerce growth experienced a high-quality increase of 173.50%. Furthermore, 8 out of 31 provinces, municipalities, and autonomous areas had DEA-achieved e-commerce development efficiency, with a mean complete efficiency score of 0.700. However, the mean value of total efficiency decreased by 35.29% when the progress level of rural rejuvenation was eliminated. Apart from providing support for infrastructure construction, rural revitalization can also provide policy assurances and an industrial base for the expansion of rural electronic commerce. © 2023 Jie Luo, Xiaohui Lv and Hongya Liu, published by Sciendo.