Introduction to electronic marketing minitrack for HICSS-54

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作者：
Weinberg, Bruce D. [1 ]
Davis, Lenita M. [2 ]
Kambil, Ajit [3 ]
机构：
[1] Department of Marketing Isenberg, School of Management, University of Massachusetts, Amherst, 121 Presidents Drive, Amherst,MA,01003, United States
[2] Department of Marketing, College of Business, University of Wisconsin-EAU Claire, 1702 Park Avenue, Eau Claire,WI,54701, United States
[3] CFO Program Deloitte LLP, 1633 Broadway, New York,NY,10019, United States
来源：
Proceedings of the Annual Hawaii International Conference on System Sciences | 2021年 / 2020-January卷
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