Digital Marketing-Enabled Simulation Research on the E-commerce Development Path of Small and Medium-Sized Enterprises in the Internet Economy

In order to improve the scientificity of the e-commerce development path of small and medium-sized enterprises, this paper simulates and analyzes the e-commerce development path of middle and lower enterprises under the background of the Internet economy, and discusses the evolutionary dynamics, evolution process and self-organization evolution mechanism of MLS. The research results show that the interaction of five internal mechanisms such as mutualism, competition, parasitism, partiality, and predation in MLS, and three external factors such as regional economy, technological environment, and political system jointly act as intensifiers and triggers of system evolution. Moreover, they jointly drive the MLS forward, and explore the instability of the system structure in the fluctuation, thus forming a new MLS structure. Finally, this paper simulates the development path of e-commerce for small and medium-sized enterprises. According to the experimental analysis, it can be seen that the simulation effect of the e-commerce development path of small and medium-sized enterprises proposed in this paper is relatively obvious, which can provide a reference for the development of cross-border e-commerce of small and medium-sized enterprises. © 2024 CAD Solutions, LLC.