Study on product appearance design based on brand identification

被引：0
|
作者：
Sun, Q.Q. [1 ]
Wang, P. [2 ]
Chavas, K. [3 ]
机构：
[1] Inner Mongolia Agricultural University, Hohhot, China
[2] International Modern Design Art College, Inner Mongolia Normal University, Huhhot, China
[3] Seoul National University, Seoul, Korea, Republic of
来源：
Journal of Mechanical Engineering Research and Developments | 2015年 / 38卷 / 02期
关键词：
D O I：
暂无
中图分类号：
学科分类号：
摘要：
10
引用
收藏
页码：91 / 96
相关论文
共 50 条
  • [1] Product Design Based on Brand Marketing
    Xie, Shao'an
    WSM 2009: 2ND WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS, 2009, : 107 - 110
  • [2] Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity
    Herm, Steffen
    Moeller, Jana
    PSYCHOLOGY & MARKETING, 2014, 31 (12) : 1084 - 1095
  • [3] Auto Body Design Based on Brand Identification
    Li, Jian
    2016 INTERNATIONAL CONFERENCE ON INFORMATICS, MANAGEMENT ENGINEERING AND INDUSTRIAL APPLICATION (IMEIA 2016), 2016, : 299 - 303
  • [4] Evaluating Similarities in Visual Product Appearance for Brand Affiliation
    Fischer, Matthias Sebastian
    Holder, Daniel
    Maier, Thomas
    ADVANCES IN AFFECTIVE AND PLEASURABLE DESIGN, 2020, 952 : 3 - 12
  • [5] How Consumers Perceive Product Appearance: The Identification of Three Product Appearance Attributes
    Blijlevens, Janneke
    Creusen, Marielle E. H.
    Schoormans, Jan P. L.
    INTERNATIONAL JOURNAL OF DESIGN, 2009, 3 (03): : 27 - 35
  • [6] A method for product appearance design evaluation based on heterogeneous data
    Lai, Han
    Wu, Zheng
    Zhang, Xiaokai
    Liao, Huchang
    Zavadskas, Edmundas Kazimieras
    ADVANCED ENGINEERING INFORMATICS, 2023, 57
  • [7] Product Design Perception and Brand Categorization
    Kreuzbauer, Robert
    Malter, Alan J.
    ADVANCES IN CONSUMER RESEARCH VOL XXXIV, 2007, 34 : 240 - +
  • [8] The Consistency of Product Design and Brand Image
    Wang, H. X.
    Chen, J.
    Hu, Y. C.
    Ye, M.
    9TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1 AND 2: MULTICULTURAL CREATION AND DESIGN - CAID& CD 2008, 2008, : 1142 - +
  • [9] Product Appearance Design Guide for Innovative Products Based on Kansei Engineering
    Liu, Jiawen
    Zhu, Zhijuan
    DESIGN, USER EXPERIENCE, AND USABILITY, DUXU 2023, PT I, 2023, 14030 : 588 - 599
  • [10] A Method of Numerical Control Equipment Appearance Design Based on Product Identity
    Zhu, Zhijuan
    Zhou, Qi
    Li, Bin
    Visser, Steve
    PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON MECHANICAL ENGINEERING AND CONTROL SYSTEMS (MECS2015), 2016, : 453 - 458
12345