共 50 条
- [2] Advertising in the social marketing mix: Getting the balance right SOCIAL MARKETING: THEORETICAL AND PRACTICAL PERSPECTIVES, 1997, : 29 - 43
- [3] CABLES STRATEGIC ROLE IN THE ADVERTISING MIX ELECTRONIC MEDIA AND RESEARCH TECHNOLOGIES - VIII : DO WE HAVE THE RIGHT STUFF: TRANSCRIPT PROCEEDINGS, 1989, : 133 - 136
- [5] THE ROLE OF THE MARKETING MIX IN THE IMPROVEMENT OF AGRICULTURAL INSURANCE EKONOMIKA POLJOPRIVREDA-ECONOMICS OF AGRICULTURE, 2012, 59 (04): : 769 - 780
- [7] The Role of Advertising in the Organization of Digital Marketing Concept PROCEEDINGS OF THE 2ND INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE - MODERN MANAGEMENT TRENDS AND THE DIGITAL ECONOMY: FROM REGIONAL DEVELOPMENT TO GLOBAL ECONOMIC GROWTH (MTDE 2020), 2020, 138 : 31 - 41
- [9] The Role and Importance of Integrated Marketing Communication in Advertising: Perceptions and Evaluations of the Advertising Industry CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES, 2021, (61): : 73 - 100